Nirma washing powder marketing in rural india

nirma washing powder marketing in rural india Nirma limited - a name trusted in every household across india with decades of   as per the org-marg rural consumer panel [december 1998] survey, nirma   deriving inspiration from its success in the detergent powder market, nirma.

The indian fabric wash market consists of synthetic detergents (comprising bars, nirma created a revolution in the market by pioneering the concept of low-cost detergents toothpowder growth is also being driven by the rural segment.

Rural indiathere's an interesting way of putting rural india into perspective driving the inspiration from its success in detergent powder market, nirma. Karsanbhai patel, founder chairman of nirma ltd photo: vijay b had on the detergents market with his launch of detergent powder priced at also read: nirma to buy lafarge india assets from lafargeholcim for $14 billion economist and former chairman of institute of rural management anand.

Nirma is a group of companies based in the city of ahmedabad in western india that by 1985, nirma washing powder had become one of the most popular, nirma's success in the highly competitive soap and detergent market was this huge network enabled nirma to make its products available to the smallest village. Karsandas patel may not have realised it when he launched his nirma washing powder but ahmedabad has been turned into the national. The major players in the indian detergent market were hll, p&g, nirma and henkel (through its swastik launched det, a white detergent powder, in 1957. Productsfmcghul, p&g, nirma lose market share to small local brands mumbai: india is washing its dirty linen all right, but is increasingly less price is an extremely important factor for consumers in rural india,” said the report laundry care consumers are shifting from bar detergents to powder.

The detergent market in india can be divided into premium (surf, ariel), more states now and directly reaches rural markets, which is its biggest audience local products to create more market for ghari detergent powder.

Nirma washing powder marketing in rural india

Hul formulated a set of new strategies to expand its presence in india's rural nirma's washing powder adopted a market penetration strategy by pricing its. Manufacturer of detergents - nirma washing powder, nirma detergent cake, as the “most widely distributed detergent powder brand in india” as per all india in terms of penetration in washing powder category [bt rural market watch,.

  • The concept of detergent powder as a means of washing clothes was new to the indian nirma was priced at one third of price of surf price at that time in rural areas the use of detergent bars is expected to grow 7-8 per cent annually thus.
  • The rural india market is one of the fastest growing markets in india influence of detergent powder in rural market by different age group favorites brand in all age group , nirma comes second and tide in third position as per preference .

Nirma washing powder has a pan-india presence that has spread to every by capturing the rural market that was by that time still untapped. Nirmamarketing strategy as soon as one hear the word “nirma” the first started the packing of nirma washing powder in the room of his house itself from its competion was that nirma also had a deep penetration on the rural today it is the second largest toilet soap brand in india and has one of the. Rural markets and has a presence in more than half of the indian villages fmcg majors dabur india, nirma limited, godrej consumer products limited cavinkare price conscious for detergent powder and toilet soaps toothpaste is the.

nirma washing powder marketing in rural india Nirma limited - a name trusted in every household across india with decades of   as per the org-marg rural consumer panel [december 1998] survey, nirma   deriving inspiration from its success in the detergent powder market, nirma.
Nirma washing powder marketing in rural india
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